‘It’s automatic,’ Ansons said. ‘I believe it’s just the natural way that we deploy defensive ways of restore our positive self-perceptions. It had been only after they were asked to evaluate the models did we observe that they were having negative associations.’.. Are women actually less likely to buy products marketed using thin models? Advertisements featuring beautiful female models and celebrities may actually make women less likely to purchase those products, according to a report conducted by researchers from Warwick Business School. ‘We found that what sort of picture of the flawlessly shaped model was used was very essential in identifying a positive or bad influence on women’s self-perception,’ researcher Tamara Ansons said.C&EN Associate Editor Carmen Drahl clarifies that until 1961 there is no regular for assigning medicines generic names, which will vary from brands like Tamiflu , Nexium and Herceptin . That’s when three medical organizations created the U.S. Adopted Titles Council to assign simplified alternatives to the unwieldy appropriate titles the International Union of Pure & Applied Chemistry provides to molecules. For example, under USAN’s assistance, ‘cis-8-methyl-N-vanillyl-6-nonenamide’ becomes ‘zucapsaicin.’ The council recommends generic brands to a global agency of the Globe Health Organization. The tongue-twisting phrases the USAN Council creates are items of ‘stems’ that describe a drug’s characteristics, which Drahl likens to the Latin and Greek roots of several English terms.