Brain-scanning technology helps trace way to obtain emotions in brain Came direct marketing First, focus groups then. Now, advertisers, by using neuroscientists, are closing in on the ultimate goal: brain reading. At least, that’s what’s recommended in a paper released today in the journal MIND Mapping authored by several professors in marketing and conversation and neuroscience at the University of Florida. The seven experts used advanced brain-scanning technology to record how topics’ brains taken care of immediately television advertisements, while concurrently collecting the topics’ reported impressions of the advertisements.‘It’s pretty obvious from studies that we’re exposed the whole day to these various home or personal care products.’ Spaeth says it’s a genuine challenge to reduce phthalate exposure because sometimes the chemical can be a metabolic byproduct of another ingredient or a product label might not say it includes phthalates limited to phthalates found in the product packaging the product came in, which does not need to be described on something label. ‘It’s really hard to make informed decisions about these types of things,’ he stated. ‘Maybe we’ll get to a point when the health effects are more more popular, that there will be incentive to change how items are packaged and made.’ However Spaeth did say study has shown phthalates can find their way into household dust and people occasionally ingest them that method, so simple steps like frequent vaccuming and dusting, or washing the hands before eating may decrease risk regularly.
Bacterial biofilms In another of the 1st potential applications of artificial biology, an emerging field that aims to create and build useful biomolecular systems, researchers from MIT and Boston University are engineering viruses to attack and destroy the top biofilms that harbor parasites in your body and on industrial and medical devices.